Good Tunes for Two Bucks, focus on… A&R

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“Taxi” by A&R

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A&R -- "Taxi"

WHY IT’S ON THE CD: Electro pop duo Alex Kramer and Rocko Walker — known as A&R — have taken their act to New York, where they’ll surely experience plenty of taxi cab nights. With their pop sensibilities, runway fashion, banging beats and stirring live performances, their limo days may not be too far off. When selecting an A&R track for Good Tunes for Two Bucks, I considered “All the Pretty Girls,” (see below) a better known song that would be a dynamite album intro track. But I settled on the melodic “Taxi,” a wonderful showcase of Walker’s ladykiller vocals and Kramer’s musical innovation. Always good for a spin, regardless of whether or not you’re too pissed to drive…

A&R coverage from Jack M Silverstein

People with Passion interview, from February 2010… EXCERPT:

They talk about music that has a soul. There’s a purity to blues, or to jazz, or to country, or to rock, or to hip-hop. Does electro have a soul?

ROCKO: (long pause) Yes, because it’s a mesh of three or four. You get the blues, you get R&B, you get the rock. You can’t take the soul of other music and then say that this doesn’t have a soul. It has a soul. It’s definitely a different direction. It’s less organic. But yes, it has a soul.

ALEX: I think it has a soul because of the way it impacts you. Electro music makes you move. It’s gotta be catchier than all hell and it’s gotta have a beat that makes you want to dance. It has to have something deep in order to convey that.

ROCKO: And the fact that it’s influencing a lot of music right now. Hip-hop right now, ya know, the 80’s was straight “1, 2, 3, 4,” that kind of beat. And then the 90’s was really hard and gritty. And then all of a sudden Pharrell comes out and Pharrell and Flo Rida, and you have all these artists who collaborate, like David Guetta just did a song with Kid Cudi, and Kanye did a song with – you know what I’m saying? Electro is influencing hip-hop, and then you get the rock bands who originally would just do guitars and drums, and now they’re incorporating keyboards and are like, “Okay, it makes a really cool sound.” And I have to have that whole (makes a drumming sound) high-hat snare, 1,2,3,4 thing going on –

ALEX: And I love that with electro music. With rock bands, you can fall in love with a guitar riff, and it’s a guitar. But with electro, there are so many things you can do with synthesizers, and there’s sampling, and so many different ways you can spin it that you can fall in love with a part of a song and you don’t even know what it is.

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“ALL THE PRETTY GIRLS”

Directed by Paul Matian

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In NYC? Get show updates and downloads from the BKM Group at Twitter and their blog, or from the official A&R Facebook page.

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TRACK 10

“Tinted Glass” by FiveSTAR

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